Here’s something you didn’t need us to tell you (but we’ll do it anyway): Americans love pizza. According to Forbes, “two-thirds of every dollar gets spent at the likes of Pizza Hut, Domino’s and other fast-casual joints.” And while those industry titans compete with each other through ever-more-ridiculous stunt products like Doritos crusts and fried chicken crusts, a California startup entered what looked like a saturated market and starting blowing up.
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