![The New Science of Cute](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_ukR3yJ3am6Is63bh6B2zAQjZ1up_aBRQpBuX2xMEMarPiEqEPJpaEQyLppsrOCriLMugEJ3fbrEhUn-PWzcsD7VQJRf-0n-eT4koOfRjjwm0Vrz1XnXsl3BSqaEfUkRfPevbeiWdMSZE5n3NBPM7BkkNldqGOgBlrptsnWGxnGhFXoAW95vNnXTT1g6iu8FA=s0-d)
Kumamon, a cartoon bear created to promote tourism in an overlooked part of Japan, has become a billion-dollar phenomenon. Now, a new academic field is trying to pinpoint what makes things cute – and why we can’t resist them. By Neil Steinberg.
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