Wednesday 15 June 2016

The mystery of the 'legal name fraud' billboards

The mystery of the 'legal name fraud' billboards

Scores of posters have appeared around the UK warning of "legal name fraud". What does this mean and who is paying for the adverts? The message is spelled out in bold capital letters. "LEGAL NAME FRAUD," it says. Then below: "THE TRUTH." And finally: "IT'S ILLEGAL TO USE A LEGAL NAME." The first time I saw the 10ft by 20ft billboard near my flat in Kilburn, north-west London, I stopped and stared, completely baffled. What was a legal name, exactly? Surely to say it was illegal was an obvious contradiction? And who on earth was behind the advert?
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